Content and Promotion

We’ve been putting content in front of decision-makers and innovators for over 20 years. In that time we’ve been at the forefront of business and financial publishing; it’s taught us a thing or two about how to create a compelling article, and how to get it read by those who matter. Now we can give you the benefit of that experience: we will help you build a brand identity, put together compelling copy and get it where you want it to go.


Editorial

Creation

Our experienced journalists will work with you to develop engaging topics that make the most of your expertise. They will help you develop copy, or interview key members of your organisation for an article written by us.

Placement

We can run quality bylined editorial in any of World News Media’s titles, where they will appear in our print, virtual and tablet editions. Online versions of the article will be optimised for search engines.

Case Study

We worked with leading insurer NCB to promote the firm’s services within the context of its local markets by speaking to the company’s managing director and CEO.View sample here


Social Media Campaigns

Creation

Our expert team can advise on or fully manage your social media channels, whether for a specific campaign or drive, or for ongoing customer engagement, creating landing pages or support content as required.

Placement

All World News Media titles have a presence on Twitter, Facebook and LinkedIn, but our team can turn their hands to any platform. We can help you establish and develop a new account, or support your existing efforts.

Case Study

Managing campaigns for leading financial and business publications, we’ve built audiences across social media for World Finance, European CEO and The New Economy.View sample here

Email Marketing

Creation

We’ll write and design an email offer or campaign that looks great and reads well. Marketing emails have a lot of competition: we’ll ensure yours stands out and draws the reader in.

Placement

We can send emails out to the subscriber database of World News Media’s titles, covering a range of highly desirable demographics, industries and geographies, or even arrange distribution to a bespoke list of contacts.

Case study

Announcing a niche event to a niche audience, we informed readers of The New Economy about the cutting-edge Finovate event.View sample here


Press Releases

Creation

Our team has been on the receiving end of more press releases than you can imagine. They know what journalists want, and have no trouble crafting a release that will catch the attention of their colleagues.

Placement

We can deliver your press release to newsrooms around the world, including trade journalists and over 3,600 online services. Our releases are regularly viewed by journalists at Reuters, Bloomberg, Dow Jones and others.

Case Study

Our press release announcing technology firm Ener-Core’s success in our annual awards was picked up by publications across the globe.View sample here

Market Insights

Creation

Our editorial team has been following the markets for decades. As a media organisation, we are able to lay our hands on information most private companies simply don’t have access to. We can advise you on market positioning, and provide you with information on your direct competition or the wider industry.

Placement

We’ll work with you to establish the information and context most important to your organisation, covering the ‘known unknowns’ as well as the ‘unknown unknowns’ and provide you with written reports you can share with your inner circle or potential investors.

Case study

We’ve worked with some of the largest research organisations in the world to inform reports and investigative communiques to stakeholders of a range of companies; from publishers to wealth managers and large scale infrastructure projects, we have helped inform their strategy. To maintain confidentiality, no samples are available.


Corporate Identity

Creation

We will help you develop a full identity for your organisation or project. We won’t just focus on the design elements, but on the personality as well, helping you identify your USP and core values, and ensuring they reach your audience through the best means available.

Placement

Once you have signed off on the concept, we can help give all your customer-facing products a consistent style and approach, ensuring your identity comes through in all aspects of your communications. Our team will be available for consultation on any new launches or major announcements.

Case Study

We worked with Tower Publishing in London to launch Forex Report, an online resource for forex traders. We created a strong logo, which then formed the design basis for the main website. We worked on everything from social media and email newsletters to editorial and video content for the site itself.