Immersive media adverts which run over the homepage of the site, ending on a static frame with internal or external hyperlinks. They can be made to interact with homepage elements and structure, and have a live area of 1020px x 1020px. Homepage overlays have numerous benefits in terms of advertising, the most obvious of which is their ability to ‘take over’ a page, meaning the advert is given prominence over all else, to the extent that the advert must be closed before browsing can continue. Assuming the page is not manually closed, links to your pages/contact details will be clearly seen. Another major advantage is that overlay ads can involve more interesting (and varied) visual designs, incorporating animation and imagery to draw browsers’ attention.
Please find a live example here, and another here.
