Outside back cover advertisements are reproduced in the magazine’s live issue online for two months. It is natural for readers to look to back covers – as well as front – as they interact with magazines. These advertisements are the bookends that bring the reading experience to a close, and clients who choose these positions are assured of receiving considerable attention. Being ‘outside’ the magazine gives the advert a level of significance different to that of anything on the inside, simply by virtue of its position.
