Double-page spread advertisements which run across the inside front cover and the opposite right hand page, and are reproduced in the magazine’s live issue online for two months. Inside front cover positions are by definition prominent to viewers, online as well as in print, as they are the first thing the reader sees when they open the magazine (or click to turn the page). The level of exposure granted by inside front cover positions should not be underestimated. Also known as the ‘second cover’, there are few advertising positions which offer comparable prominence – being at the very front of a magazine implies a certain level of importance which other positions cannot provide.
The main advantage of print advertising is that an advertiser can focus on a specific target audience that opens up countless opportunities to enhance sales figures. The Inside Front Cover Double-Page Advertisement is amongst the most prominent advertising positions within a magazine, proven to get the best reader response as potential buyers are in a contemplative frame of mind when it comes to viewing large corporate-style adverts. Contemporary commercial advertising is expected to match the exceptional quality of the product or service being offered and World News Media’s exceptionally high print-quality will enforce this message. An Inside Front Cover Double-Page Advertisement position has the attractive lifespan of two months and is reproduced in the magazine’s online live issue for the same duration.