Inside back cover advertisements are reproduced in the magazine’s live issue online for two months. This position benefits from being the final element of the magazine a reader sees before they close it, giving it a distinct prevalence in the mind, consciously or otherwise. As with the inside front cover, advertisements placed in this location tend to gather more views as readers are naturally inclined towards them. In the case of inside back covers especially, they form the physical barrier which concludes the magazine, lingering in the reader’s mind once they are done reading. Our magazines tend to feature interesting content such as opinionated expert pieces or celebrity interviews on their final pages, which are good for drawing reader’s attention.
Print marketing continues to enjoy a credibility that reigns over more aggressive forms of online advertising. It also boasts a high reach perspective, allowing an advertiser to reach a specifically targeted audience based up on the magazine’s demographic. The inside back cover advertisement benefits from being the final element of the magazine before a reader closes it, giving it a distinct prevalence in the reader’s mind and advertisements placed in this location gather more views as readers are naturally inclined towards them. Typically opposite expert opinion or celebrity interviews the level of exposure granted by our inside back cover positions should not be underestimated. All inside back cover advertisements are reproduced in the magazine’s live issue and will remain online for two months.
