Double-page spread advertisements, reproduced in the magazine’s live issue, will remain online for two months. Double-page advertisements naturally receive greater prominence than single pages, particularly in desirable positions such as early in the magazine, or in support of special features. High levels of internet traffic – drawn in via search engines using keywords and phrases, as well as through the main sites – will have an increased chance of coming across double-page adverts as they scan through online editions of the magazines. Online editions cycle in spreads, meaning progression through the magazines requires browsers to alight on double page adverts as they scan through.
The double-page advertisement is the most premium sales tool available in magazine print as it encourages the advertiser to display high-quality artwork synonymous with their brand. Now regarded as artworks in themselves, double-page advertisements in World News Media’s publications are paginated in paramount positions, either as the opening spreads following the front cover or in support of special features. The fine quality print emphasises the value of the product or service being offered and a two-month circulation period allows for greater exposure to the advertisement. All double-page advertisements are reproduced in the magazine’s live issue and will remain online for two months.
